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What are the Key Bookkeeping Metrics You Should Track?

Without measurable performance metrics, you won’t be able to know where your company stands from a bookkeeping point of view. Here are a few factors that you need to consider when measuring business success:

  • Cash flow of a company

Cash flow is one of the most crucial business bookkeeping KPIs because a positive cash flow will avoid making you run out of cash. This is calculated by subtracting the expense (outflow of cash) from the income (inflow of cash). With cash flow, you can determine how your business is performing, how much you are spending and how much revenue you are making. By daily tracking cash flow, you can make the right business decisions, such as where to assign resources, enhance your financial estimation, and stay prepared for future opportunities to grow your business. A bookkeeper for small businesses can help you track the cash flow of your company so you can find new ways to improve the cash flow of your company.

  • Revenue

Tracking your revenue or top line gives you a clear picture of how much money your business generates over time. This key bookkeeping metric helps you understand the performance of your business, products, and services. It provides a figure to assess your financial position. It is crucial to remember that revenue differs from profit, but it plays a key role in calculating both your net and gross profit margins.

  • Net and gross profit margins

Revenue represents the total income from your sales, while gross profit is what’s left after subtracting the Cost of Goods Sold (COGS) from that revenue. Net income, or the bottom line, is your revenue minus all business costs, both operational and non-operational. When revenue exceeds your expenses, you know you are making a profit.

For businesses, net and gross profit margins are essential bookkeeping KPIs. They allow you to track and manage expenses, providing insights into how well your production process and pricing strategy are performing. Higher profit margins mean your business is earning more from each dollar of sales after covering production costs. If you are based in Melbourne, working with experienced bookkeepers in Melbourne can help you accurately track these figures and optimise your financial health.

  • Return On Investment (ROI)

If your business is making any financial investments, whether in shares or marketing efforts, it’s crucial to track your return on investment (ROI) to ensure profitability. Without monitoring this, you won’t be able to assess how well your investments are performing.

  • Expenses

Expenses, as the term suggests, are the outflows of money from your business. These include costs like rent, utility bills, and employee wages. Tracking your expenses is essential for maintaining an accurate cash flow statement and is also important for taxation purposes. Taxation accountants can help ensure you are maximising deductions and staying compliant with tax regulations, making it a key task for any business owner to keep track of.


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